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A Change of Heart


The blog is not even a year old, and I am already releasing updated branding. I guess that is par for the course in our industry, right? Fun fact: my friends will tell you I have historically liked almost every rebranding. While I often miss the old days of American and Southwest's vintage liveries, their modern reimaginations remind us how far we have come and how even the oldest carriers recognize the power of change.

That being said, not all that much is actually changing with my branding. The older hearts were slightly on the lower resolution side, so I had meant to overhaul the batch to make them cleaner and higher resolution for some time. While I was at it, I figured it was an excellent moment to slap the silhouette of a Boeing 737 MAX 8 on there to associate the brand more with yours truly (as if there hasn't been enough 737 love on this blog lately).

Since the beginning, I have been asked more than a few times why I chose an Airbus A320. To set the record straight, I don't hate Airbus by any means. It is just that a Boeing 737 would have been a no-brainer for me. Well, the original logo was made as a little project for Worcester Regional Airport in my hometown. Nothing materialized on that end, but I selected the Airbus A320 for the logo as JetBlue's upgauging to them from Embraer 190s represented the next logical leap at the time (which, by the way, has since come to fruition).



Lastly, I have also created a set of lighthouse logos. I think I did this more for practice. As I mentioned, I love lighthouses - they're very symbolic in many ways. Who knows, maybe someday I'll find some use for it. But, for now, I don't want to go "overboard."



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